Macquarie University's 'Campus Life' department define their values as C.A.R.E.S — Courage, Agility, Rigour, Empowerment and Support. They commissioned a custom lettering artwork for design collateral and merchandise to reflect these values to their staff and students. I opted to infuse the meaning of each value into each individual letter for a strong, clear message that considers scalability, legibility and versatility. The university colour palette was applied across the artwork to be instantly recognisable as the Macquarie brand.
Client: Macquarie University (NSW)
Agency: The Jacky Winter Group