Jacky winter projects
c.a.r.e.s LETTERING FOR MACQUARIE UNIVERSITY
Macquarie University's 'Campus Life' department define their values as C.A.R.E.S — Courage, Agility, Rigour, Empowerment and Support. They commissioned a custom lettering artwork for design collateral and merchandise to reflect these values to their staff and students. I opted to infuse the meaning of each value into each individual letter for a strong, clear message that considers scalability, legibility and versatility. The university colour palette was applied across the artwork to be instantly recognisable as the Macquarie brand.
LETTERING FOR OSCAR WYLEE
'I care for eyecare' and 'Glasses for the curious' are the two phrases boutique eyewear brand, Oscar Wylee, commissioned me to letter for use as vinyl in-store signage. The lettering style mimics casual handwriting through the variance in connections between letters that seem natural to both the hand and eye. It was important to balance the script being informal yet clean, modern and elegant to reflect the Oscar Wylee brand. I paid careful attention to include details that are give-away that the type is hand drawn to further emphasise this.